In late 2016 Marcel approached us with his idea of building a unique platform for personalized financial advice online & on-demand. We started out by developing a 10-page pitch for the project and were quickly invited to design the brand identity, website, and online marketing for the new brand.
After a few meetings, we had now decided on the name Onvisor which arises from two words "Online" and "Advisor" afterward a number of ideas for the logo were developed before reaching the final concept.
We wanted to give the icon a bit of a powerful and perfection combining the initials of the company O and V along with the arrow icon that represents "change". This gave the icon a lot of power and can responsively get small without losing the recognition. We decided to focus on change because most people are willing to engage with financial services when unexpected changes occur in their life.