What is l'Acadie for you?
Experience Acadie has been on a mission to develop the Acadian tourism brand in Atlantic Canada since 2001. With the 2019 Congrès Mondial Acadian quickly approaching, Peach Marketing was quickly appointed to design and implement a live brand experience.
We implemented a contest based activation and designed and constructed a 20 by 40 feet set up with a giant recording studio that acted as a magical video booth. The objective was to invite attendees to upload a 1-minute video and explain what l'Acadie meant to them. These videos were therefore sent to a microsite that we had created for the participants to retrieve their video and share it on social media for a chance to win a 7- day trip for two to any Acadian regions in the Maritime!
We spent the months prior to the event promoting the experience to local attendees on social media, mainly through Facebook and Instagram ads.