Creative solution
With the pandemic in mind, the overall strategy we built was based on how the sun will rise and the hope that life will return to normal. Naturally, people felt more disheartened and depressed during these times of misery and hope was slowly fading away. For this reason, we had focused on marketing efforts that would allow people to have hope and see that the sun will rise again. The first phase of this campaign was the development of a name and a brand identity that represents it, followed by a website. The second phase was focused on the production of videos. The first video was meant to introduce the campaign and tell people not to give up hope. Regarding the second video, an interview from the Mayor of Shediac that explained the economic impact of the pandemic and to highlight the importance of supporting local businesses; in fact, this is one of the goals of the campaign. Next, our team developed a series of videos, featuring local entrepreneurs, which again underscores the importance of supporting local businesses.





