Noël & Associates is a law firm that specializes in real estate law. Even if this field of law is at the core of their business, their team also help a variety of clients in different branches of the law.
Modernize the brand identity in a creative way.
Create a new name for the brand, demonstrating the growth of the business.
Revamp the website, in order to accentuate the modernization of the rebrand.
Create marketing assets to reach a specific niche.
Defining the Brand
With multiple collaborative strategy sessions, we were able to determine the main pillars of the brand, and refine them to regroup the fundamental elements of the project. That information was at the core of our strategy, and was extremely important, to define the new brand identy.
By collaborating closely with Noël & Associates, our team concentrated our efforts to develop a new elegant, and timeless brand image, that clearly communicated the brand's goals.
The rectangle, representing a structure and a door, is a concept inspired by their main practice: real estate law. The shape of the design also creates the initials of the founder, which was another component that we wanted to include in the brand's identity.
Once the brand strategy and identity phases of the project were completed, Peach Marketing was also entrusted to complete the wireframing, design, and development of the new website.