In late 2016, Onvisor approached us with its idea of building a unique platform for personalized financial advice online & on-demand. We started out by developing a 10-pages pitch for the project and were quickly invited to design the brand strategy, identity, website, and online marketing for the new brand. ,
After a few meetings, we had then decided on the name Onvisor which arises from two words "Online" and "Advisor". Afterwards, a number of ideas for the logo was developed before reaching the final concept.
We wanted to give the icon a bold and strong feel combining the initials of the company O and V along with the circular motion arrows and the shield that represents "change" and "trust". This gave the icon a lot of power and can responsively get small without losing the recognition. We decided to focus on these elements because most people are only willing to trust someone with their finances when unexpected changes occur in their life.
Once the brand strategy and identity phases of the project were completed, a new customer-oriented website was developed, which included an online booking system with multiple packages options.