PRECISION COUNTERTOPS is one of the Maritime's foremost countertop and surfacing suppliers with the largest selection of products and services in the greater Moncton area. The rebrand was completed to emphasize the approachable and affordable character of the company, differentiating themselves from the "high-end" reputation.
Brand Strategy, Identity, Photography, Website Design.
We started by conducting surveys and strategic sessions with key stakeholders to understand the companie's brand objectives and value propositions along with its opportunities and challenges.
From there, the scope of our work was established: the complete rebrand of the brand voice and visual identity including among others, a new logo, website, photo session, video session, and stationery design.
The logomark, a minimal geometric grid, abstractly portrays the initial "P", while also illustrating a simple L-Shape kitchen island.
When creating the brand imagery, it was necessary to define a suitable image style. That being said, with Precision Countertops establishing itself as a higher-end quality/ affordable product, it made the decision easy to only produce high-quality images and let the visual identity capture the affordable aspect of the brand. In collaboration with Christine O'Brien, a professional interior design photographer, a series of high-quality images of completed kitchens were captured. At this stage, Peach Marketing was also asked to develop portrait headshots for Precision's design team.
Once the brand strategy and identity phases of the project were completed, Peach Marketing was also entrusted to complete the new website. One of the first phases to website development is our strategic wireframe design process. This process is accomplished with both the client's insights and our observations from the industry, it helps us test different layouts, elements, experiences with users and confirms our design decisions are heading the right way.