WILDWOOD has been proudly serving customers since 1976 with quality cabinetry and friendly service. Long overdue for a brand refresh, Peach Marketing was quickly approached to help Wildwood reintroduce themselves into the marketplace and define their product offerings to their customers.
We started by conducting surveys and strategic sessions with key stakeholders to understand the companie's brand objectives and value propositions along with its opportunities and challenges. From there, the scope of our work was established: the complete rebrand of the brand voice and visual identity including among others, a new logo, website, photo session, video session, and stationery design.
Using the minimalist approach, we wanted to find a clever way to represent the letter W, the letter C, and the symbolic cabinet doors in the logo. The end result was a unique and simple way to communicate the essence of the brand to customers and to solidify Wildwood as a contemporary brand.
When creating the brand imagery, it was necessary to define a suitable image style. That being said, with Wildwood establishing itself as a higher-end quality product, it made the decision easy to only produce high-quality images that strengthen the brand product. In collaboration with Christine O'Brien, a professional interior design photographer, a series of high-quality images of completed kitchens were captured.
At this stage, Peach Marketing was also asked to develop portrait headshots for Wildwood's design team.
Once the brand strategy and identity phases of the project were completed, Peach Marketing was also entrusted to complete the wireframing, design, and development of the new website. The new customer-oriented website was developed, which included an inspiration-based strategy with multiple completed projects. This way, potential clients could learn more not only about what type of projects the company is able to accomplish but also to get inspiration for their own projects.
In anticipation of the rebrand launch, we also worked on a brand video that harnessed the new brand voice and brand identity.